Meet the author:

Laura Rudd

I’ve worked in digital marketing for over 20 years, specialising in integrated marketing strategy for over half of that time. My career has spanned both agency-side and in-house roles, working alongside brands like HomeServe, Taking Care, Checkatrade, and AO.com. My expertise centres on commercial growth, where I’m passionate about how integrated marketing strategy drives revenue performance.

Read what I've written lately

content audit template

Content audit fundamentals (with free template)

Laura Rudd 24/03/2026

Mix of different paint colours in pots

Getting the right content marketing mix for your audience

Laura Rudd 22/10/2025

Reddit on screen app icon

Are Reddit and Quora users the new influencers?

Laura Rudd 01/07/2025

Are all links equal? What types of backlinks matter for SEO success?

Laura Rudd 10/06/2025

Trust signals blog image with five stars

Ecommerce trust signals that can boost your sales

Laura Rudd 15/04/2025

ecommerce content strategy

Ecommerce content strategy fundamentals

Laura Rudd 31/03/2025

SEO forecasting for ecommerce brands

Laura Rudd 28/01/2025

Content Marketing Planning Tips for Maximum ROI

Laura Rudd 27/11/2024

YMYL: What it Means for Healthcare Ecommerce Brands

Laura Rudd 30/10/2024

Essential content marketing metrics to measure performance

Laura Rudd 30/09/2024

Should we optimise for Google AI overviews?

Laura Rudd 04/09/2024

The business value of long-form content

Laura Rudd 30/08/2024

The ultimate technical SEO checklist

Laura Rudd 08/07/2024

A complete guide to Google E-E-A-T

Laura Rudd 02/04/2024

The power of topic clusters in SEO, UX and everything else

Laura Rudd 04/03/2024

Content marketing AI trends for 2024

Laura Rudd 20/02/2024

Why Google Authorship matters for SEO

Laura Rudd 26/01/2024

Guide to SEO for Financial Services

Laura Rudd 15/09/2023

Getting the best marketing return when working with home influencers

Laura Rudd 24/05/2023

What is programmatic SEO and does it work?

Laura Rudd 16/05/2023

Tips for using data-driven PR in ecommerce marketing

Laura Rudd 26/04/2023

The best fintech marketing campaigns and what we can learn from them

Laura Rudd 12/04/2023

Five essential SEO metrics and where to find them in GA4

Laura Rudd 05/04/2023

Ecommerce blog strategy

Five tips for an effective ecommerce blog strategy

Laura Rudd 21/03/2023

Four steps to supercharge your underperforming website content

Laura Rudd 06/02/2023

What should be on your SEO priority list this year?

Laura Rudd 30/01/2023

Eight key content marketing tips for financial service brands in 2023

Laura Rudd 12/12/2022

How to overcome ecommerce content marketer’s block

Laura Rudd 02/12/2022

The Best SEO Reporting Solution for the C-Suite

Laura Rudd 28/11/2022

Black FriYay or FriNay; Is e-commerce the beginning of the end for Black Friday?

Laura Rudd 24/11/2022

What ecommerce brands can expect from UK online shopping behaviour in 2023

Laura Rudd 21/11/2022

Guide to keyword mapping for ecommerce SEO (with free template)

Laura Rudd 04/11/2022

What to do if your website is hit by a search engine core update

Laura Rudd 20/10/2022

The Best and Worst UK Black Friday Ideas & Campaigns

Laura Rudd 17/10/2022

Ecommerce tips: Planning for selling in peak season

Laura Rudd 12/10/2022

Five ways to offer a personalised shopping experience online

Laura Rudd 07/10/2022

10 red flags to look out for when hiring or working with a SEO agency

Laura Rudd 05/10/2022

How to check your visibility in Bing and why you should

Laura Rudd 03/10/2022

Google’s Helpful Content Update: What it means for your website

Laura Rudd 26/09/2022

How to write a content brief that gets the right results first time

Laura Rudd 30/08/2022

The Big Local SEO Checklist

Laura Rudd 25/07/2022

How important is website load time for ecommerce success?

Laura Rudd 20/06/2022

Five types of optimised content that can transform lead gen quality & results

Laura Rudd 01/06/2022

What to include in your SEO reports

Laura Rudd 12/05/2022

How to incorporate SEO into your content planning, creatively

Laura Rudd 13/04/2022

Six SEO content writing tips for ecommerce brands

Laura Rudd 18/03/2022

Six ways to optimise your Google Business Profile listing(s) to boost your local SEO

Laura Rudd 09/03/2022

The COVID-19 pandemic in search trends

Laura Rudd 07/03/2022

Five key SEO tips for home improvement retailers

Laura Rudd 28/02/2022

The benefits of repurposing existing content for ecommerce SEO

Laura Rudd 09/02/2022

Ecommerce SEO Checklist for starting the year strong (2022)

Laura Rudd 04/01/2022

Why is thought leadership content important in B2B PR and marketing?

Laura Rudd 16/12/2021

Should your ecommerce business be optimising for voice search?

Laura Rudd 08/12/2021

How to optimise your visual content for search engines

Laura Rudd 29/11/2021

Five steps to drive more online sales with content marketing

Laura Rudd 17/11/2021

An intro to content design

Laura Rudd 05/11/2021

SEO keyword research 101 for ecommerce

Laura Rudd 01/11/2021

Digital PR: How to measure brand awareness online

Laura Rudd 26/10/2021

Six free SEO research tools to use in your strategy development

Laura Rudd 13/10/2021

Four reasons you should be building seasonal landing pages for SEO

Laura Rudd 11/10/2021

Six essential (and FREE) tools to transform your content marketing

Laura Rudd 04/10/2021

Five Keys to Effective Product SEO

Laura Rudd 29/09/2021

SEO Reporting – What stakeholders need to know

Laura Rudd 16/08/2021

5 ways to generate creative digital PR ideas for ecommerce brands

Laura Rudd 10/08/2021

4 ways to build quality links to your Ecommerce website

Laura Rudd 03/08/2021

5 tips for effective SEO on Shopify Websites

Laura Rudd 30/07/2021

7 Essential KPIs to measure your ecommerce SEO performance

Laura Rudd 27/07/2021

An SEO’s story: 6 things I’ve learnt from the world of digital PR

Laura Rudd 19/07/2021

5 reasons why you need digital PR in your SEO Strategy

Laura Rudd 08/07/2021

Eureka! moment for new Merseyside attraction as it appoints No Brainer

Laura Rudd 16/06/2021

How to get stakeholder buy-in for SEO (in 5 steps!)

Laura Rudd 08/04/2021

SMLS B2B PR example

Five of the best examples of creative B2B PR campaigns

Laura Rudd 20/08/2020

Six top tips for good internal communications

Laura Rudd 10/06/2020

Working with agencies: does location matter anymore?

Laura Rudd 23/04/2020

6 Perceptions of PR – are any of them you?

Laura Rudd 19/09/2019

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