Social media marketing services

We are backed by research, insights and meaningful data to power creative social marketing strategies that boost awareness and drives brand recognition across the social universe.

AO logo
Cash Converters

Our approach

We're a social media agency with a difference:

We instil life into your social channels through integrated and bespoke content strategies.

We believe in an integrated approach – blending services, teams and approaches, to deliver award-winning results.

We’ll work with you, and your internal team, to build a social media marketing strategy that is tailored and personalised to fit your brand – and your audience.

The key ingredient to social media marketing is no two strategies should ever be the same. We strive to create an approach that’s unique to you, your business, your culture, and your services/offerings.

We look through a non-objective, external lens to see how your customer/user will perceive your online presence, as well as the journey they take to find you. It’s about being in the right place at the right time, moving with your user through the ‘sales’ funnel until you’ve earned their trust for them to convert.

We’re here to help your cherry pick those golden moments to achieve the greatest ROI.

A social media marketing strategy grows and evolves over time, never remaining stagnant. If you forget about your strategy, or think your first draft will continue to suffice, your social channels may as well be cancelled.

In a world where new apps and social platforms are more frequently released, it’s important to never take your foot off the pedal and stay ahead of emerging trends to lead the online conversation.

Your social strategy is the beating heart of your online presence, a one-stop source of truth to provide an engaging place for your users to communicate and interact with your business, as well as other followers – never underestimate the power of social.

After all, your users may as well be in control online, they’re the ones deciding whether you’re relevant enough to continue following.

“Social media management isn't 'just posting content'. It takes specialist research, detailed insights and expert knowledge of the ever-evolving industry to stay in the know, ahead of trends and relevant to your audience.”

Alexandra Whiteside,
Account Manager

Influencer Marketing services

Our influencer marketing services will help your brand reach new heights and increase your awareness with untapped audiences.

Whether you’re well-known, or a relatively small or niche brand, including influencer marketing could grow your awareness further than you ever could before. With popular ‘niche’ targets growing in popularity, and further trust signals by influencers over celeb endorsements, now is peak time for content creators.

Is influencer marketing really worth it?

According to research, 72% of Gen Z and Millennials follow influencers on social media – so if this is your target demographic and you’ve currently not budgeted for influencer marketing, this needs to be a major consideration.

If you need any more convincing, it’s been shown 50% of Millennials trust product recommendations from influencers, and a further 33% of Gen Z’s purchasing a product based on influencer recommendations.

If you want to reach existing or new audiencies – in a way that’s going to be authentic and encourage an action, we can help.

How we can help

Social Media Management

Keep your social platforms active. This doesn’t mean spam your followers with multiple posts a day, but instead engage with other accounts by liking their content, commenting or even sharing to your story/feed.

Being consistent is the biggest green flag in social media marketing.

Social Marketing Strategy

Your social marketing strategy should be fluid and susceptible to review every few months.

The world around us changes, and so do the needs of our audience, so this is key to factor into any strategy and is what will set you apart from the competition.

Creative Content

Driven by data and insights, we'll craft beautiful and compelling content that's perfect for your brand - and drives the meaningful engagement you crave.

Whether it's writing content for your social posts, creating engaging animation, or even video - our award-winning team works alongside your team to create something that'll be found, and be loved.

Social Listening

Utilising social listening is the bolt on that will take your social to the next level. As an in-built service to our social media management offering, we monitor the trends and conversations for your whole sector, not just focusing on mentions of your own brand, to give you a holistic view of the landscape around you. Through our social listening strategy, we can help grow your brand through a wider, interested community.

Paid Social Strategy & Campaigns

If you're looking to boost you brand awareness, drive users to a certain place, or simply promote your product then paid social should be a given to your social media strategy.

As social platforms evolve, and advertising capabilities become more savvy, no matter how niche your audience, you have the power to tap into the relatively untouched.

Community Management

Remember: your followers have the power to make or break you online. And this starts with how quick you are in responding to user requests, including messages, tags and mentions of your product.

Keeping your customers happy at every touch point is essential, and setting a general rule of when requests should be responded by is crucial.

Social Channel Auditing

Social management isn't 'just posting content', there's so much more that comes into the equation to make your channels go from zero to hero.

Auditing your channels and your strategy should be a regular occurrence so you can learn, adapt and evolve in an ever-changing landscape.

Social for SEO

TikTok is dominating Search Engine Results Pages (SERPs), so it's vital that your social content is optimised for your platforms, but also to compliment and grow your visibility on search.

It's an amazing channel to boost your performance with SEO services and it's proven that Gen Z are turning to 'TikTok Search' over any other search engine so you need to get this right at the source.

John Swaffield - Taking Care

“No Brainer have been a fantastic partner to us, providing a joined up and cohesive SEO, content and digital PR strategy that we just could not have delivered in-house.”

John Swaffield


Happy customers

“What’s great about working with No Brainer is their depth of knowledge and expertise, their innovation, their holistic approach to content marketing and their efficiency! They’re a genuine and exceptionally talented bunch of people who work with you to understand your needs and deliver the results you want”

Stephanie Mcevoy

Places for People

“No Brainer was able to work nimbly with us at short notice on a story that had already performed very well across mainstream travel and lifestyle media. They leverage the hook, exploring different features and angles to enhance its online impact and SEO.”

Becky Bennett

The Eden Project


Answers to your social marketing FAQs

You’ve got questions about social media marketing, and we’ve got all the answers!

Your online presence, including your social channels, are an extension of you and your business, so should reflect and maintain the same standards you would anywhere else. In our tech savvy world, there’s no surprise our customers will check out our socials, in line with other research, before they commit to a brand’s products/services.

By utilising an effective social media strategy, you can cut through the noise, and focus your attention on the platforms that will drive results and create the most authentic engagements.

The common misconceptions with managing social media accounts is that you ‘just post content’ or you ‘just film videos’ but this couldn’t be further from the reality. In order to make your social accounts a success, and a buzzing hub for your community to interact and engage, it’s the data-driven insights that will level up your online presence.

Constant reviews and updates are needed to make sure you’re presenting your business in a way that resonates with your target demographic. With the passing of time, and generations ageing, the audience you may have been targeting in recent years, could have naturally shifted away from your services/offering. Hence the need for a refresh of your strategy.

This is encompassed by a social media audit and strategy, a thorough, in-depth and continuous process that will ensure your social game is a hail, rather than a fail.

Organic social: This is any activity on your social channels without a dedicated paid budget behind it – organic posts, events, community groups, etc.

Paid social: This is when you use a budget to promote any form of activity on your social account. Most social channels will have a paid advertising option, but this doesn’t necessarily mean the limitations of an ad’s placement are only to that specific platform.

For instance, as Meta owns Facebook and Insta, if you choose to set up your paid campaign on Facebook Ads Manager, you also have the option to include promotion on Instagram. Additionally, this also applies to relevant third-party websites, depending on the partnerships the social platform has.

We understand the needs of our clients are very different, and that’s why our measuring process isn’t a one-size-fits-all. Through marketing meetings with us and your team, we will:

  • Identify core goals
  • Select key metrics to measure
  • Conduct regular reviews and recommendations
  • Build a report monthly on the results
  • Continue to optimise and adapt

Utilising a number of tools, we deliver accurate reporting methods to provide a clear picture of campaign success.

Deciding on whether an organic social post, or an initial idea, is worth a chunk of budget comes down to weighing up how this will be perceived by your target demographic – and this is where we step in.

Utilising other strategies, such as social listening, we can consider whether this will help to reach your target goal. This could be in the form of conversions, traffic to the website, reach, etc.

As part of this, we conduct a whole separate audience analysis for any paid social activity, creating specific, bespoke audience personas, based on information about current and potential future customers. For any successful social media ad campaign, you need to make sure you’re always evolving your audiences.

  • Identify core goals
  • Select key metrics to measure
  • Conduct regular reviews and recommendations
  • Build a report monthly on the results
  • Continue to optimise and adapt

Utilising a number of tools, we deliver accurate reporting methods to provide a clear picture of campaign success.

The most important thing to remember is your brand’s identity, audience and message. Just because you can sign up to every social platform available doesn’t mean you have to, or that it fits with your strategy.

Focus on your demographic, and research the channels they most engage with – there’s no point wasting energy on a platform that doesn’t align with your brand or bring in the results you need.

According to Statista, the most popular social networks are, in order:

  • Facebook
  • YouTube
  • WhatsApp
  • Instagram
  • TikTok
  • Snapchat
  • Twitter
  • Pinterest

You shouldn’t rely on one form of marketing alone, although this may generate results, the most effective strategy combines multiple services with a consumer-centric view. By creating an omnichannel campaign, you’re creating a seamless integration with numerous touchpoints, helping to guide your user down the conversion funnel.

As an integrated agency, we use our cross-service capabilities to deliver outstanding campaigns that go beyond the everyday.

The most important metric when analysing an influencer’s performance will completely depend on the brief and the expected end goal. However, most commonly, one of the KPI’s will measure the audience engagement, including likes, comments and CTR (if a link is provided).

This will all depend on your target demographics when considering which are the most popular channels to use. However, HubSpot have pulled together data from a recent survey, highlighting channels marketers leverage the most in influencer marketing and where influencers achieve the highest ROI for the companies they work with.

  1. Instagram
  2. YouTube
  3. TikTok
  4. Facebook

Like with any marketing activities you undertake, there needs to be clear KPIs, or goals attached to it as part of your strategy. This will need to be outlined in initial conversations with the influencer and the brand you’re working with to iron out any expectations from the beginning.

Metrics could include reach, impressions, clicks, conversions, CTR.

Want to chat?

Leave your details and one of our experts will contact you!