To work with influencers, on a gifted basis, to increase exposure, brand awareness and increase ticket sales in key demographic for the Cheshire-based festival.
Being a relatively new festival in a saturated market, Deva Fest wanted to work with a select number of influencers to boost their exposure online, with no extra budget available other than the gifted experience (the festival ticket).
We had to overcome the following challenges:
So, we could align with Deva Fest’s core value of being a ‘family first’ festival, we decided to work alongside micro and nano family influencers, from across the UK, to reach audiences who may have been relatively untouched previously.
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