Converting content into customers for Capify

Capify wanted to grow their customer base through a content-first strategy that engaged users in the benefits of their financial offerings.

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Highlights

New users
Impressions
Clicks from SERPs

The brief

Capify is a leading B2B financial services company offering business loans. The business operates in a very competitive space, so we needed to create a content strategy that amplified the benefits of the financial services Capify provides, as well as provide useful information to inform potential customers about how Capify’s alternative finance offerings could help them.

After a comprehensive technical SEO audit, and specialist content audit, we delivered a high-growth focused SEO and Content strategy to support their objectives. We also create weekly content to support our strategy.

 

What we did

Technical SEO audit:

  • Our strategy began with a technical SEO audit to identify any concerns with the set-up of the site that may be impacting rankings
  • Our audit and recommendations was designed to ensure we had the best foundation to launch our content strategy on

Specialist content audit:

  • In order to compete in such a competitive space, our content audit needed to delve deeper into what was going to make our target customers tick
  • We analysed SERPs and competitor rankings, as well as the online market opportunity and identified niche topics and guide-style content opportunities that would answer niche search intent and be both useful and relevant to our target customers

Content creation:

  • No Brainer created all on-site content as part of our strategy, from guides to blogs

Link acquisition and outreach:

  • We supported our content strategy with a small amount of outreach, to secure high quality backlinks into target pages on the website
  • Our PR team worked with Capify to utilise their customer base to create news-worthy content through a small business survey
  • This was instrumental in securing high quality links on high DA trade and business websites

Social media content support:

  • No Brainer supported on social media content creation and platform management to amplify our content to new users

The results

Our strategy was successful in terms of driving new users and sign ups to Capify’s core product offerings.

Result highlights include:

  • +127% increase in new users
  • +88% increase in impressions
  • +122% increase in clicks from Google search results

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