Converting content into customers for Capify

Technical SEO audit:

• Our strategy began with a technical SEO audit to identify any concerns with the set-up of the site that may be impacting rankings
• Our audit and recommendations was designed to ensure we had the best foundation to launch our content strategy on

Specialist content audit:

• In order to compete in such a competitive space, our content audit needed to delve deeper into what was going to make our target customers tick
• We analysed SERPs and competitor rankings, as well as the online market opportunity and identified niche topics and guide-style content opportunities that would answer niche search intent and be both useful and relevant to our target customers

Content creation:

• No Brainer created all on-site content as part of our strategy, from guides to blogs

Link acquisition and outreach:

• We supported our content strategy with a small amount of outreach, to secure high quality backlinks into target pages on the website
• Our PR team worked with Capify to utilise their customer base to create news-worthy content through a small business survey
• This was instrumental in securing high quality links on high DA trade and business websites

Social media content support:

• No Brainer supported on social media content creation and platform management to amplify our content to new users