The last few years have seen increased media and public awareness and focus on the health of our planet, the introduction of more environmental government targets for businesses to meet and a rise in savvy consumers who want to spend their money with a brand who share their values. So, it’s no wonder that sustainability and green initiatives have become something that brands need to incorporate into every area of their business. A 2021 survey found that 52% of UK consumers factor a brand’s green credentials into their purchase decisions. As we look forward, environmental responsibility and sustainable values for businesses are not just a ‘nice to have’; they are essential.
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