Build visibility, authority and demand with an award-winning
Ecommerce Digital PR agency
Be found wherever your customers search, discover and compare products.
Our insight-led ecommerce digital PR strategies earn meaningful coverage, links and brand citations that strengthen your search performance, grow awareness and help turn product discovery into demand and sales.
Working together, from start-ups to global brands:
We’re an award-winning ecommerce Digital PR agency
We drive measurable results for ecommerce brands.
Our digital PR strategies are designed to make your brand easier to find, trust and choose
Your customers no longer discover products through a single search or channel. They might encounter your brand in a Google result, AI-generated answer, buying guide, product review, social post or recommendation from a publisher they trust. Our ecommerce digital PR strategies help you build visibility and authority across that wider discovery journey.
With our deep roots in PR and media relations, our Digital PR and media experts combine audience insight, search intelligence, media expertise and creative thinking to identify where your brand needs to appear and the stories that will earn attention there. That means creating campaigns that resonate with the people you want to reach while supporting measurable goals such as stronger rankings, qualified traffic, brand demand and online revenue.
Earning valuable editorial coverage has become more challenging in recent years, but effective ecommerce digital PR is about more than chasing backlinks or isolated product placements. It means understanding the complete search and media landscape, then building a connected strategy around the publications, platforms, conversations and content formats that shape buying decisions for your specific audience.
Every campaign brings together real audience insight, relevant data and original ideas. The result is digital PR activity that feels distinctive to your brand, earns genuine attention and contributes to lasting commercial growth. Outcomes that will make a tangible difference to your business are always behind every digital PR strategy we develop.
Our tailored approach to ecommerce Digital PR includes…
- Market Analysis & Competitor Research: Understand your position, uncover gaps in competitor visibility and identify opportunities to make your brand stand out.
- Audience, Journeys & Personas: Discover how & where your customers search, what influences their decisions and which messages will make them take notice..
- Product Placements: Secure relevant inclusion in trusted buying guides, product round-ups and editorial features that influence purchases.
- Product Partnerships and Community Engagement: Identify aligned brands, creators, communities and influencers that can expand your reach and build credible recommendations.
- Backlink Auditing: Understand which links and brand mentions strengthen competitor visibility, then prioritise opportunities with the greatest potential impact.
- Content Auditing & Planning: Improve existing assets and plan useful, timely content that gives publishers and discovery platforms a reason to reference your brand.
- Creative Campaign Ideation & Strategy: Develop original, insight-led ideas designed to earn attention, coverage and meaningful audience engagement.
- Commentary & Newsjacking: Position your people as trusted industry voices by responding quickly and credibly to relevant conversations and breaking stories.
“Ecommerce digital PR is about far more than product placements and reviews. It means understanding where your customers search, discover and compare products, then building your brand’s visibility across the publications, platforms and content formats that influence what they choose. By combining audience understanding and creative storytelling, we can earn the coverage, links and citations that strengthen your authority, build demand and keep your brand front of mind, including for products customers might not even know they need yet.”
– Tori Attwood,
Digital PR Director
Award winning
Check out our awards for Digital PR
Since we started out in 2015, our PR work has picked up some of the industry’s most respected accolades, including winning at the UK Digital PR Awards, four CIPR awards and a prestigious PRmoment Award. Our campaigns don’t just make headlines - they get results that win national recognition.
Want award-worthy PR results? Let’s talk.
Take a look at more of our awards and accreditations.
How ecommerce digital PR drives results
Product reviews
Earn trusted reviews and inclusion in relevant buying guides that help customers compare your products, build confidence and move closer to purchasing.
Product placements
Secure editorial product features in the publications, platforms and content your target customers use for inspiration, research and recommendations.
Trade and consumer retail PR strategy
Showcase your products, expertise and brand story across relevant retail, trade and consumer media to strengthen recognition and industry credibility.
Ecommerce PR campaigns
Turn audience insight, timely trends and original ideas into creative campaigns that earn attention, generate demand and keep your products front of mind.
Thought leadership
Build the profiles of your in-house experts through useful commentary and original perspectives that strengthen brand authority with consumers, journalists and your wider industry.
Build backlink profile
Earn relevant links and brand citations while closing competitor gaps, strengthening the authority and organic visibility of priority product and category pages.
B2C: Injecting major organic growth for a new weight loss service
30,705
More clicks
4,149
New ranking keywords
209
New backlinks
- Digital PR, SEO, Content
PillTime is an established NHS pharmacy and medication delivery specialist. Early this year, they asked us to help them launch into the highly competitive weight loss market with 2 key products - Mounjaro and WeGovy.
B2C: More than 800 million reach for UK-based sleep expert
41
Pieces of online coverage (over a two-week campaign)
29
Direct links
885
Million reach
- Digital PR, Media Relations
James Leinhardt is a Sleep Posture Expert, and owner of pillow and mattress brand Levitex, who has spent more than 10 years working in healthcare and helping patients alleviate pain through his expertise in postural management. The brand has worked with No Brainer since its launch in 2019.
B2C: Driving organic revenue for personal alarm retailer
60%
Increase in online revenue YoY
99
Online coverage
73%
More website visits
- Digital PR, SEO, Content
Taking Care are the largest private personal alarm provider in the UK, endorsed as a Which? Trusted Trader Approved Service, and are the first Approved Service for the installation and servicing of personal alarms in the UK.
“No Brainer have been a fantastic ecommerce digital PR partner to us, providing a joined up and cohesive SEO, content and digital PR strategy that we just could not have delivered in-house.”
John Swaffield
TakingCare
Happy customers
“What’s great about working with No Brainer is their depth of knowledge and expertise, their innovation, their holistic approach to content marketing and their efficiency! They’re a genuine and exceptionally talented bunch of people who work with you to understand your needs and deliver the results you want”
Stephanie Mcevoy
Places for People
“No Brainer was able to work nimbly with us at short notice on a story that had already performed very well across mainstream travel and lifestyle media. They leverage the hook, exploring different features and angles to enhance its online impact and SEO.”
Becky Bennett
The Eden Project
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Answers to your questions
If you’ve got questions about ecommerce digital PR, we’ve got the answers!
What is PR in ecommerce?
PR in ecommerce refers to the use of public relations to grow an online retail brand. Ecommerce PR professionals will use a range of tactics, including media outreach, product placements, influencer partnerships and content marketing to drive awareness of ecommerce brands, which boosts brand trust and credibility, and ultimately increases product sales.
How ecommerce PR and SEO can work together?
Ecommerce PR and SEO can work together by helping brands to demonstrate Google’s required EEAT signals, which include Expertise, Experience, Authority and Trust.
By securing high-profile media coverage on websites with strong domain authorities, like news publications, brands can demonstrate that they are experts in their field and credible sources used by the press.
Google also considers high-quality backlinks as a ranking signal when their algorithms are determining where to rank a website, so securing links to your website from other high-quality websites will help to demonstrate that your website content is trustworthy and worthy of ranking higher.
Can you increase online sales with Digital PR?
Digital PR can increase online sales by boosting brand visibility and improving the ranking performance of product pages and category pages. By securing media coverage on high-profile websites, Digital PR ensures more customers are aware of your products and brand, building brand trust and awareness.
Then, by earning backlinks to your product pages and high authority citations of your brand, Digital PR helps your product pages to rank higher on Google’s search results, so your customers can find them when they look for products they want to buy.
Why use an ecommerce agency for Digital PR?
Brands can use an ecommerce agency for Digital PR when they want to increase the outputs of Digital PR and drive more online sales.
Ecommerce Digital PR agencies bring a broad range of expertise that spans PR, SEO, Content and Social, which can be hard to replicate in-house.
Ecommerce Digital PR professionals will tap into this broad mix of skillsets to secure high-quality backlinks, select the best influencer partnerships to drive more sales, increase press coverage, and boost SEO performance and brand trust.
How do you measure ecommerce Digital PR success?
The right measures depend on what each campaign is intended to achieve. These might include the relevance and quality of coverage, authoritative backlinks, brand citations, referral traffic, search visibility, ranking improvements, branded searches and engagement with priority product or category pages.
For commercially focused campaigns, you can also assess assisted conversions, revenue and changes in customer demand. Agreeing these objectives at the outset makes it easier to measure meaningful impact and help shape future strategy.
Can ecommerce Digital PR improve visibility in AI search?
Ecommerce digital PR can help strengthen the wider online signals that influence how brands are discovered and understood across emerging search platforms, including AI visibility.
Earning relevant coverage, expert citations, product recommendations and consistent brand mentions creates a broader digital footprint across sources that search engines and AI platforms may use to understand products, businesses and topics. No single campaign can guarantee inclusion in an AI-generated answer, but building genuine authority across trusted third-party sources can improve your brand’s overall discoverability.
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