Highlights
- 41
Pieces of online coverage (over a two-week campaign)
- 29
Direct links
- 885
Million reach
To create waves in the media, positioning our client as the ‘go-to’ expert on all things sleep posture.
 In a saturated market of experts, specialists, and doctors all commenting on the nation’s sleep and health, we knew we had to think outside the box and utilise other popular channels (social media) to present James and his  unique expertise in a way that would connect with his customers.
We set out to position James as a TikTok sensation through mentions in the media.
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