GEO agency

Generative engine optimisation, or GEO, is the practice of improving how your brand and content can be discovered, represented and referenced in AI-generated responses.

GEO combines elements of technical and on-page SEO, digital PR, content marketing and social search to help the brand become known for useful expert content, clear brand positioning and a credible wider presence. The goal is to help your business feature at various points of your audience’s buying journeys, supporting awareness, trust and decision making.

A GEO agency assesses and improves how a business appears in AI-generated answers. The work can include visibility research, technical SEO, content development, digital PR and ongoing testing and measurement. The starting point should be the questions your customers ask and the outcomes your business wants.

SEO improves visibility in search engine results. Answer engine optimisation, or AEO, focuses on helping content answer questions directly. GEO focuses on visibility within generative AI responses.

The terms overlap and agencies can use them differently. A connected strategy considers the relevant search experiences together.

There is a lot of overlap between AEO marketing and GEO, particularly in customer research, providing clear answers and supporting evidence. We can assess those needs together and agree a scope that fits alongside your existing search activity, for a more comprehensive strategy.

The term “AI SEO” can describe optimisation for AI search or the use of AI within SEO work. It’s always worth checking what an agency means when talking about AI SEO.

At No Brainer, our focus is your visibility in AI search and how your brand is represented in this context. Original expertise, editorial judgement and factual accuracy always remain central to content published online across all channels.

We can work on the content, technical foundations and wider sources that support discovery across the platforms that are relevant for your audience. Each system works differently and is evolving constantly, so no agency can guarantee that a particular answer will feature your brand.

Timing depends on a number of factors, including your starting point, the market and your competition’s baselines, along with how quickly changes can be implemented.

Strategy elements such as technical fixes and clearer information may be implemented quickly, but areas like building recognition and authority takes sustained effort over a period of time.

We will agree review milestones once we understand the work involved, then look for sustained progress as the strategy is implemented, taking learnings as we go.

The cost of GEO services will depend on your website and current benchmarks, target markets, strategy requirements and the level of implementation support needed.

Once we have assessed these elements, we’ll walk you through what’s included in the services we provide and what the cost will be, what your team needs to contribute and how progress will be assessed.

We can absolutely work with your team and other agencies. Effective collaboration is key to achieving the best possible outcomes and it’s something we love to do from the outset, including planning and strategy development. 

Once we have a strategy in place designed around your objectives, we agree responsibilities with all involved, including research, writing, technical implementation and approvals. Your internal experts help us get the substance right, while a shared roadmap keeps the strategy in alignment across all channels and teams, coordinating delivery too.

We combine discovery indicators with business measures. Depending on your goals, that can include brand mentions, citations, accuracy of descriptions, competitor visibility comparison, identifiable AI referral traffic, qualified enquiries and/or sales.

We monitor visibility within an agreed sample of AI answers alongside identifiable site metrics. This approach helps build a fuller picture, while recognising that some influence happens before a visit and cannot be attributed directly.

Find out more about zero click marketing.