Injecting major organic growth for a new weight loss service

PillTime is an established NHS pharmacy and medication delivery specialist. Early this year, they asked us to help them launch into the highly competitive weight loss market with 2 key products – Mounjaro and WeGovy.

Highlights

30,705

More clicks

4,149

New ranking keywords

New backlinks

+227%

Above business targets

The brief

PillTime, a trusted NHS pharmacy and medication delivery specialist, approached us at a pivotal moment in their growth journey – they wanted to expand into one of the most competitive areas of the market – weightloss treatments.

With demand growing rapidly and the market already dominated by established players and mega-brands, PillTime needed a strategy that would not only put them on the map but also build credibility, trust, and authority in a highly scrutinised space.

The brief was clear:

Drive meaningful traffic to their new weightloss services
Grow product sign-ups
Establish organic visibility for key weightloss terms
Strengthen the brand’s reputation with coverage and links from authoritative sources.

To achieve this, we needed to balance the precision of technical SEO and content with the agility of digital PR – creating a service launch that combined performance and brand-building from day one.

What we did

Audience and persona insights – refreshed and refined audience data, building personas to guide tone, content structure, and positioning
Technical SEO – full audit with fixes prioritised by impact, improving navigation, and overall UX to ensure a strong platform
Keywords and content mapping – mapped primary and secondary keywords into clusters aligned to user intent and the customer journey
Search-driven content strategy – based on audience insights, competitors and their market, we crafted an ambitious integrated strategy that all of our work could ladder up to
Content planning – created and optimised new product pages, blogs, and hero content, plus improved existing content to boost topical relevance
Content design principles – structured content to be both engaging and trustworthy
Internal linking improvements – refined internal links, sharing key equity to strengthen authority and help users (and search engines) navigate easily
Digital PR and outreach – secured backlinks and brand mentions from both specialist healthcare outlets and mainstream media
Always-on media monitoring – identified opportunities for newsjacking and thought leadership placements to boost authority and visibility
Adaptability to market changes – responded quickly to supply and pricing shifts (e.g., switching demand from one product to another) by creating targeted landing pages and optimising messaging
Continuous reporting and optimisation – used our in-house and industry-leading tools to track performance, refine activity, and ensure sustained growth.

The results

Drove significant traffic to the new weightloss assessment page, +108% above original target
Achieved a strong volume of new product sign-ups, exceeding expectations within the launch period, +283% over target!
Our SEO work so far has resulted in +4,149 (+98.62%) new ranking keywords across all positions
Keywords ranking in first page positions increased by +464 (a 211.87% increase) for transactional weight loss terms

To strengthen/build the brand, we focused on building backlinks – increasing referring domains by +209 (+318% over target) between March and August ’25. Through digital PR and outreach, we secured 250+ pieces of coverage, inc. weight loss trade titles like Chemist + Druggist and Pharmacy Magazine to national outlets including Daily Mail, Yahoo, and MSN. This blend of niche and mainstream coverage boosted both visibility and credibility for PillTime
All this has resulted in 30,705 NEW clicks and +3.4million impressions of the Mounjaro page alone.

“Partnering with No Brainer has transformed our visibility. In just a few months, we’ve seen incredible growth. Their expertise and partnership have been key to launching our new weight loss service with real impact.” – Gemma Haggarty, PillTime

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