Using Digital PR to boost website traffic and brand visibility

Primas Law is a niche commercial law firm, with offices in Manchester, Liverpool, Cheshire and London. The firm specialises in corporate and commercial, commercial property, commercial litigation and insolvency.

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Users reached
Pieces of online coverage
Backlinks secured
Increase in organic website visits

The brief

How we used Digital PR to drive more traffic and increase brand visibility

Securing over 50 pieces of coverage with over 20 website links, we significantly increased brand visibility for leading commercial law firm, Primas Law, with a specific focus on boosting website traffic.

Our key objectives:

  • Expose the firm and its range of commercial services to new audiences
  • Reach thousands of users offering expert advice relevant to niche audiences leveraging both national and trade media
  • Increase website traffic and the number of quality backlinks, to boost the site’s overall domain authority

What we did

  • Our ‘always-on PR’ technique ensured we were alert to anything relevant happening in the news working alongside expert lawyers ready to respond with opinion and insight. This newsjacking achieved us coverage in the likes of The Times, The Express and a host of trade outlets.
  • Relevant and high-quality backlinks to the site have increased total search impressions to the site significantly over the past 12 months, boosting domain authority.
  • Consistent coverage keeps the brand active in the news agenda, boosting brand visibility online.

The results

  • Overall website traffic has increased 90% YoY (150% higher than previous year)
  • Reached over 9 million users, through over 50 pieces of coverage with 20 backlinks
  • Secured national and regional coverage, including The Express, Insider Media and Raconteur, positioning the firm as thought leaders in their field

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