B2B: Boosting brand share of voice for accountancy outsourcers Advancetrack

Research and Strategy: 

• Conducted comprehensive competitor analysis and audience mapping to identify key opportunities.  

• Developed unique insights into the online behaviours of target demographics, supporting the development of a unique and compelling narrative that would resonate with audiences 

• Craft a single strategy to align all core activity, reviewed and refreshed quarterly to align to learnings to ensure maximum success across both PR and social media. 

Media Outreach: 

• Created bespoke media and outreach lists to key outlets were targeted and prioritised. 

• Implemented a PR strategy combining proactive and reactive outreach, trend newsjacking, thought leadership, and data-driven campaigns to enhance brand awareness and media visibility. 

Social Media Integration: 

• Seamlessly integrated social media to support campaigns, create additional customer touchpoints, drive traffic to the Advancetrack website, and establish it as a trusted, authoritative voice through multi-channel promotional tactics. 

Reactive and Proactive PR: 

• Provided press office support, managed media relations around Advancetrack’s high-profile court win, and reacted to breaking news stories. 

Thought Leadership and Expert Commentary: 

• Positioned Advancetrack as an industry leader by proactively securing outreach opportunities and leveraging company experts to comment on sector trends and the wider news agenda. 

Campaign Activation: 

• Activated the global Accounting Talent Index report through a well-planned outreach strategy, ensuring maximum visibility and downloads from targeted groups.
• The launch was synchronised with the gbX Conference, an event we publicised on a national scale.