B2B: Driving performance and brand awareness for a fintech company

DivideBuy is a point-of-sale (POS) finance provider which partners with UK retailers to offer interest free credit to customers. DivideBuy is well established in the UK’s ‘Buy Now, Pay Later’ (BNPL) market, allowing online shoppers to spread the cost of their purchase over a number of months to suit their circumstances.

assisted conversions from blog content (in a 6 month period)

pageviews (in a 6 month period)

organic impressions on LinkedIn (in a 6 month period)

+5.5%

average engagement rate (in a 6 month period)

The brief

DivideBuy came to us with a brief focused on building authority and brand awareness on social media; driving better online website traffic and supporting lead generation. The intention was to help create more engaging content around the benefits of BNPL, and also leverage the range of retail partners DivideBuy supports as part of the wider content strategy.

What we did

We pulled together an integrated strategy that would drive organic growth, brand awareness and generate leads by engaging, educating and converting their target audience – both consumers and other online retailers.
We created content that their target audience (B2B and B2C) would love and that would be found on social and rank well on search engines.
By fostering deeper brand recognition and trust, we facilitated meaningful two-way interactions, unlocking retargeting via blog content.
Our approach also focused on the problems and pain points faced by their target audience through tailored content and dedicated landing pages.

The results

92 assisted conversions from blog content (in a 6 month period)
Average time on retailer blogs was 00:03:17 minutes in a 6 month period
Average time on B2C blogs was 00:01:48 minutes in a 6 month period

B2C blog traffic achieved a low bounce rate of 18.1% within 6 months
Social content received 3.9k clicks in 6 months
Social content received 722 engagements in 6 months

“The team all demonstrated a proactive, knowledgeable and helpful approach to their relationship with DivideBuy. No request was too big or small. “I really like how they build and maintain client relationships and work together with us. They have a versatile range of talents and skills which they are happy to use on your behalf. “We experienced good results working with Lee and the team at No Brainer. They significantly contributed to increasing website traffic and lead gen, took a proactive and analytical approach to our deliverables and always had recommendations for how to take things one step further.”

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