Using paid social and media relations to drive brand awareness and boost ticket sales.
As events returned to pre-covid conditions in 2022, our charity client – Your Trust – were keen to see their event venues filled with guests, with the aim of returning ticket sales to pre-pandemic levels.
The client’s focus was to boost awareness of the Christmas pantos taking place at some of their North West venues. In a season full of similar events taking place all over the UK, we had to create a campaign that really stood out from the crowd.
Our key objectives:
To ensure we delivered a successful overarching campaign, we delved further into the strategy and insights from our experience to create a solid campaign plan.
We placed a large focus on our chosen audiences as they were the key to driving results. Utilising our audience insights on how certain demographics interacted, behaved and roamed online, as well as across social channels, we were able to build and develop our personas.
Paid social activity:
Detailed consumer insights
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