Increasing brand visibility for a clinical research brand

MAC Clinical Research is a UK based medical research organisation which conducts paid clinical trials to develop new types of medicines.

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Highlights

Website conversions
Above target
Positive sentiment
Brand search

The brief

When a leading clinical trials company asked us to start engaging a new audience, driving them to their clinical trials, we knew we were going to have to do something different to break through to our target audience and cut through the noise in the healthcare space.

Our key objectives:

  • Expose the brand and its range of trials to specific target audiences
  • Raise awareness of what happens on clinical trials and the importance of continued research into new treatments
  • Drive increased traffic to their website for volunteer sign ups

What we did

Influencer marketing and content creators:

  • Through influencer marketing, we were able to leverage the audiences of key opinion leaders and existing online communities across specific conditions.
  • Working with influencers on content and deliverables that met the strict eligibility criteria from trial researchers, as well as remaining true to the content of the influencer, we were able to resonate with their audiences in a genuine and authentic way.
  • Our initial campaign was so successful, the team repeated a similar campaign with the same influencer two months later.

Targeted paid media:

  • Targeted paid media options were activated for a range of trials to support other outreach activity.
  • Through paid advertorial, drafted by the No Brainer team, with a wide range of regional media titles, we were able to hyper-target residents in areas local to specific trial sites.
  • This resulted in clear spikes in traffic through 2021 linked to campaign activation timelines and brand searches increasing 402% YoY.

The results

  • Multiple successful influencer campaigns, surpassing landing page targets and increasing website conversions by 25%
  • Paid media placements over 1,000% over target page views
  • Brand search increased by 402% year on year
  • PRmoment Awards Winner 2022 – HEALTHCARE / PHARMA CAMPAIGN OF THE YEAR
  • PRide Awards Silver Award 2022HEALTHCARE CAMPAIGN

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