Using Digital PR, media relations, broadcast media and newsjacking to enhance brand reputation and media profile of a telecare company.
TakingCare Personal Alarms came to us with the brief of wanting to be ‘made famous’ in the world of telecare. So, we worked with the AXA-backed company to position the brand as expert leaders in their field, through producing data reports, expert-lead newsjacking and careful spokesperson media relations.
Our key objectives:
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