Drive revenue and sustainable organic performance with an award-winning
ecommerce SEO agency
As a leading ecommerce SEO agency in the UK, we help retailers be found by the right customers, in the right place, and at the right time.
Our strategies are built around your goals, your audience, and your market. Delivering more purchase-ready traffic, more revenue, and the confidence that your brand can handle whatever changes come online.
Working together, from start-ups to global brands:
Here to help solve some of your biggest challenges...
Increased competition from big players
Rise of AI channels squeezing margins
Difficulty tying SEO to revenue
We cut through the noise, delivering real, measurable impact.
We’ll show you in pounds and pence where your growth will come from. Browse more ecommerce SEO services.
Every ecommerce business is unique, with your own individual challenges, USPs, target customer base and company goals.
As an experienced ecommerce SEO agency, our approach blends data, research, UX, decades of combined SEO experience and creativity to deliver an audience-first strategy and activation that is designed to hit your commercial objectives.
- Navigator - our exclusive revenue-forecasting tool
- B Corp accredited - we're your purpose-driven, trusted partner
- Award-winning SEO & Content agency - backed by results
- Integrated SEO, content, and PR offering - for maximum results
- Proven ecommerce results - working with the top UK brands
Here's how we do it
1. Market analysis and competitor research
We dig into your market and your competitors to understand where you stand, what’s working for others, and where the gaps lie. This gives us the insight to shape strategies that set you apart.
2. Audience, personas and user journeys
We go beyond demographics to build out real customer personas, mapping their needs, pain points, and online behaviours. This means your brand can speak their language and show up where it matters most.
3. Technical SEO and backlink audits
Our technical audits highlight the issues holding you back and uncover opportunities to improve crawlability, indexation and site performance. We also review and help strengthen your backlink profile to build lasting authority.
4. Content audits and E-E-A-T analysis
We assess your content’s effectiveness against search and user needs, showing you what’s driving results and where to improve. You’ll get a clear, prioritised plan of action that supports growth and drives performance.
5. In-depth keyword research & mapping
We combine competitor insight with your own data to build a keyword strategy that drives conversions, not just traffic. Every term is mapped and structured to maximise visibility and revenue potential.
6. Revenue-focused planning for retailers by Navigator
Exclusive to No Brainer, our Navigator tool forecasts achievable revenue from your SEO activity. It prioritises pages, products, and campaigns by real revenue potential, giving you a clear, numbers-driven growth plan.
7. Ecommerce SEO Strategy & roadmapping
Every business is different, so our team of experts create award-winning strategies tailored to your goals – from quick wins, to new site structures and long-term content plans. Always backed by data and expertise, and always built to deliver measurable organic revenue growth.
8. Ongoing performance monitoring & reporting
We agree KPIs upfront and keep you updated with transparent reporting. With live dashboards and regular reviews, you’ll always know how you’re performing and where we’ll focus next.
All of that adds up to award-winning work!
Best SEO Agency 2024
We were thrilled to be shortlisted as one of the UK's best SEO Agencies at the 2024 UK Search Awards. We're also proud to have won multiple UK Search Awards in 2023 and 2022 for our work with ecommerce brand, Taking Care - and finalists again in 2024 for our work with the home development arm of Places for People with their Shared Ownership campaign. Take a look at more of our awards and accreditations.
“Ecommerce SEO has never been more competitive. You need to be agile and strategic to win, so it's vital that retailers invest in an audience-first approach to SEO that's backed by data.
We've worked with some of the biggest online retailers in the UK to do just that - they love our passion just as much as our expertise and results!”
– Laura Rudd
Head of SEO & Content
Ecommerce SEO services that deliver results
Ecommerce technical SEO
Due to their very nature, ecommerce websites often have specific technical challenges when it comes to SEO, including problems such as a high volume of URLs, product page churn and complex architecture or functionality.
Our technical SEO team perform deep analysis to highlight issues that are stopping your website reaching its full organic search potential, then work alongside you to resolve problems and implement fixes.
Ecommerce SEO content
Producing unique, genuinely helpful, optimised, audience-first, compelling ecommerce content at scale is challenging.
Whether it’s content planning, briefing, designing, drafting, publishing or monitoring, we have proven processes and techniques to deliver ecommerce content that performs.
Product page optimisation
Product pages are such an important part of the buyer journey in ecommerce, but they are often not given the priority and attention that they deserve.
We look at all aspects of your product pages to ensure they are found and understood by search engines, attract the right organic traffic, deliver the engaging information that people are looking for and offer a positive and intuitive on-page experience to users.
Category page optimisation
Category pages play a key role in user journeys towards conversion. We make sure that your category pages help to boost your website’s topic authority, provide optimised content that adds genuine value for readers and prompt further exploration to related pages or products.
Ecommerce website migrations
Whether you’re reskinning, re-platforming or changing the domain of your ecommerce website, having specialist SEO input from the start can be invaluable in helping make a smooth transition and minimising any traffic disruption.
Local ecommerce SEO
Whether you operate in one physical location or many, your local search visibility can be an essential part of business growth.
Our team of local SEO experts will work with you to help drive more local organic traffic and conversions.
Ecommerce digital PR and link building
Links are an important part of any SEO strategy, and gaining brand mentions and links from established, relevant and high-authority websites via award-winning Digital PR services can not only help with SEO and brand visibility, but also provide positive trust signals to potential customers and can be a key conversion factor.
Ecommerce SEO Training & Workshops
Working in close collaboration with our ecommerce SEO clients means that we bring you on the journey with us.
We offer training and upskilling sessions for in-house teams on a range of ecommerce SEO essentials and best practices, helping to set you up for long-term success.
Related services
Ecommerce content marketing
Ranking is one thing – converting is another. It’s about making a connection and making something so brilliant, people can’t resist linking to it. Engaging, well-crafted content turns search clicks into brand advocates and browsers into buyers.
Digital PR for Ecommerce
For ecommerce brands, Digital PR does more than drive traffic – it earns trust. By landing your content on the right sites and in front of the right people, it builds the kind of credibility search engines (and shoppers) will love!
“No Brainer have been a fantastic ecommerce SEO partner to us, providing a joined up and cohesive SEO, content and digital PR strategy that we just could not have delivered in-house.”
John Swaffield
TakingCare
Happy customers
“What’s great about working with No Brainer is their depth of knowledge and expertise, their innovation, their holistic approach to content marketing and their efficiency! They’re a genuine and exceptionally talented bunch of people who work with you to understand your needs and deliver the results you want”
Stephanie Mcevoy
Places for People
“No Brainer was able to work nimbly with us at short notice on a story that had already performed very well across mainstream travel and lifestyle media. They leverage the hook, exploring different features and angles to enhance its online impact and SEO.”
Becky Bennett
The Eden Project
Boosting website traffic for personal alarm retailer
60%
Increase in online revenue YoY
99
Online coverage
73%
More website visits
- Digital PR, SEO, Content
Taking Care are the largest private personal alarm provider in the UK, endorsed as a Which? Trusted Trader Approved Service, and are the first Approved Service for the installation and servicing of personal alarms in the UK.
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Answers
for your ecommerce SEO questions
We answer common questions about ecommerce SEO and about our unique approach.
What is ecommerce SEO?
Ecommerce SEO is implementing an SEO strategy specifically designed for online retail that ensures your website provides the information that potential customers are searching for and meets search engine best practice guidelines in all aspects.
With a transactional focus, ecommerce SEO will look to implement all of the usual standard SEO principles, but may also include optimising category and product pages, using schema markup to highlight products and incorporating multiple trust signals and helpful content to increase sales alongside boosting site authority.
Why is ecommerce SEO important?
In a hugely crowded online marketplace, a great ecommerce SEO strategy can help your website to stand out in organic search results and gain traction with potential customers at every stage of their buying journey.
Which ecommerce platform is best for SEO?
There are many common ecommerce platforms that are used by the majority of retailers globally. They each have their own strengths and potential challenges when it comes to SEO and the flexibility needed to implement best practice from a technical and on-page point of view.
The team at No Brainer has extensive experience working with a variety of ecommerce platforms, including Shopify, Adobe Commerce (formerly Magento), BigCommerce, WooCommerce, Volusion and many more. We understand the unique challenges that each platform brings and can work with you to find the best ecommerce SEO strategy and roll-out for your specific set-up.
Do you need an agency for ecommerce SEO?
Implementing the right ecommerce SEO strategy requires time and expertise to gain long-term results, so many businesses find that partnering with a dedicated specialist agency is the best way to achieve this.
At No Brainer, our SEO team includes decades of combined experience in all of the various disciplines involved in ecommerce SEO. From technical SEO to ecommerce content and ecommerce PR, having access to all of this expertise means that you’ll get a tailored strategy designed around your business objectives, backed by proven results.
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