Social media holidays content calendar

A social media calendar is a detailed, date-based schedule of all your planned posts across various platforms. It includes key dates (holidays, observances, campaigns), post ideas, captions, hashtags, graphic assets, and publication times.

Using a calendar helps you stay organised, consistent, and strategic. It saves time, ensures brand alignment, and keeps your team coordinated - even when publishing across multiple channels.

• Start by identifying your audience and content goals
• Choose your channels, map out key dates (holidays, campaigns, product launches)
• Assign content types and formats (posts, slides, stories, reels)
• Then add copy, visuals, hashtags, and schedule posts - using a spreadsheet or scheduling tool

Many marketers use spreadsheets or calendar tools (Google Sheets, Excel, Trello). You can also opt for social planning tools like Hootsuite, Buffer, Sprout Social, Metricool, or project management tools like Asana - there's even a content planner in Canva.

Aim to review and update it at least monthly (we recommend quarterly, but reviewing monthly, to keep things agile) - but make sure you're reserving space for trending content and unexpected events. A regular check-in helps you stay flexible and responsive

Sync it with campaign launches, product releases, and wider marketing goals. Use content pillars or themes to maintain balance (e.g., “help,” “promote,” “inspire”), and align each post with your KPIs.