About the role
The News and Outreach Manager is a newly created role within the business and will work closely with our News and Outreach Director and Digital PR Director. You will be integral in helping us continue to develop and execute our ‘always on’ PR approach, with a passion for all things news and a relentless drive to deliver and land coverage for our clients.
You will be comfortable training the wider team and new starters on all things news and will be excited by the challenges of developing this area of the business. You are not afraid of a challenge, getting stuck in and leading from the front when it comes to helping to create and deliver our news and outreach activity.
What you'll be doing
- Working with our clients to create news releases, reactive comments, thought leadership pieces and more
- Adopting our ‘always on’ approach by constantly monitoring the news and searching for opportunities for our range of clients in gold-target publications
- Proactively coming up with innovative ideas for how to build the reputation of our clients by landing them coverage in the news – from local, regional, trade and national press to radio and TV broadcast placements
- Working on larger, data-led Digital PR campaigns to earn new links for our clients on top-ranked news pages
- Working with the Account Directors and wider team to develop innovative, ambitious campaigns and strategies for our clients that allow us to achieve brilliant results
- Working with the team to track and analyse media coverage and campaign performance metrics to assess and demonstrate effectiveness to clients – learning and adapting as we go
Here's some stuff you'll need
- Minimum two years experience in journalism or targeted media outreach (please provide a link to your byline/ portfolio/ case studies if you have them)
- A great content writer of everything from news releases to in-depth columns dealing with complex subjects to lighter articles.
- A proud ‘news nerd’! Someone who keeps their finger on the pulse of the news agenda, with a terrific news sense and passion for everything from local stories to national and international
- Excellent knowledge of the UK news landscape – and demonstrable good relationships with journalists (or demonstrable experience in building good relationships with journalists)
- An excellent all-round communicator with brilliant attention to detail in writing – from accuracy to spelling, punctuation and grammar
- Strong grasp of what makes a story newsworthy
- Strong organisational skills and experience of juggling multiple deadlines and client priorities
- Demonstrable experience in hitting and exceeding KPIs – whether for agency, in-house or pageview targets for newspapers
- Demonstrable hunger and drive to land coverage / create compelling news stories / get content published on high-quality news websites
- Ability to demonstrate different creative approaches used to land coverage in key media titles
Bonus Points for any of the following:
- Experience in Digital PR or working in a similar news-focused role within an agency is preferable
- Experience in effectively building and reviewing high-quality, bespoke media lists
- The ability and experience in handling crisis communications for clients
- Familiarity with PR tools and software for media monitoring – such as Buzzstream, Roxhill and Cision.
Who we’re looking for:
Everything we do is rooted in our WIRED values, these are shared by our entire team and help guide us as an agency. It is important that our News and Outreach Manager achieves success through these and their behaviour reflects our values at all times:
We, not I – You are able to lead a culture of energy and collaboration around news and are comfortable leading team training and strategy sessions. You listen and understand the challenges of other team members and take time to help upskill more junior members of the team.
Ideas people – You can proactively identify and put forward creative ideas on how to achieve client objectives. You are happy to suggest new ways of doing things and actively seek inspiration from outside the agency to keep us at the forefront of news and outreach trends.
Results-focused – You are relentlessly focused on achieving client and business objectives and KPIs and focus on achieving results through the highest quality work. You also understand how PR links to client outcomes.
Excellence as standard – You are uncompromising on standards and your attention to detail is second to none. You are comfortable in delivering feedback to the team where this does not hit the mark and will take the time to help coach team members on ways to improve, sharing your knowledge and expertise.
Do the right thing – You do the right thing, even when nobody’s watching, because it’s the right thing to do. We can’t teach this one, you either have it or you don’t. You’ll lead by example, communicate with honesty, respect and clarity, championing No Brainer and our collaborative culture, always.
What you’ll get from us
- Salary £33k-£37k depending on experience
- 25 days holidays plus bank holidays (increasing each year to a maximum of 30 days)
- Hybrid working – 2 days a week in the office (this will be 3-4 days a week during your induction period)
- 5% pension contribution
- Private healthcare (from 6 months)
- 5 hours PDP time per month
- Annual volunteering day
How to apply
Please send us your up-to-date CV along with a cover note to tell us a little more about you and some examples of your work. Creativity is a huge part of what we do, so feel free to inject as much personality and originality into your application as you like!
Recruitment process:
Stage 1 – 15-20 minute culture video call
Stage 2 – In-person interview with competency task
Stage 3 – In-person meet and greet with the team and chat with the agency founders
Applications close at 5pm on 6th May 2024 (No agencies please).
We hire great people from a variety of backgrounds regardless of race, religion or belief, sex, gender reassignment, sexual orientation, marital status, pregnancy and maternity, disability or age. If you share our values and work ethic, you’ll fit in.
